Certification Guide

There’s no denying that gold jewelry holds a special place in every jewelry lover’s heart. Whether it’s a trendy pair of earrings, a statement diamond ring, or a pendant passed down for generations, gold ornaments often become a reflection of your style and story.

But how well do you really know your diamond and gold jewellery?
How do you ensure that the diamond bracelet or gold pendant you’re buying is pure and authentic?
The answer lies in one trusted mark — the BIS Hallmark Certification.

What is BIS Hallmark in Jewelry?

You’ve heard the saying, “All that glitters is not gold.”
That’s especially true when it comes to jewelry. Many buyers are unaware of purity standards, making them vulnerable to low-quality gold or mixed alloys.

BIS Hallmark is a certification issued by the Bureau of Indian Standards (BIS) — India’s national body that ensures your jewelry meets the highest standards of purity, fineness, and quality.

This certification guarantees that your gold jewelry, diamond earrings, or gemstone rings are genuine, ethically crafted, and made with the quality promised by your jeweler.

Introduced in 2000, BIS hallmarking has become the symbol of trust in the Indian jewelry industry — and is now recognized by buyers worldwide, including the USA, UK, and Dubai.

Why Choose Hallmarked Gold & Diamond Jewelry?

Gold is not just a beautiful adornment — it’s also one of the world’s oldest and safest investments. From wedding jewelry to anniversary gifts, gold and diamonds have always symbolized wealth, love, and legacy.

However, without proper hallmarking, buyers risk investing in impure or undervalued metals.
When you buy BIS hallmarked gold jewelry or certified diamond jewelry, you’re ensuring:

• Guaranteed purity and authenticity

• Fair pricing based on accurate gold and diamond quality

• High resale and exchange value across trusted jewelers

• Peace of mind when purchasing online or abroad

Whether you’re buying a gold bracelet, a lab-grown diamond ring, or a gemstone pendant, always check for the BIS hallmark before purchasing.

Importance of Hallmark Certification in Jewelry

Even experienced jewelers can’t judge the purity of gold or diamonds just by looking.
That’s where hallmark certification comes in — providing a transparent and verifiable record of your jewelry’s quality.

A BIS hallmark ensures that two pieces with similar designs don’t differ in value due to purity differences. It also makes resale and exchange easier and safer.

For instance, if you ever decide to sell or exchange your jewelry, a BIS hallmark certificate gives you confidence and credibility across jewelers in India, Dubai, UK, and USA.

Who Can Sell Hallmarked Jewelry?

Only BIS-certified jewelers can legally sell hallmarked items.
That’s why it’s always best to purchase from trusted and reputed jewelry brands like Anirudh Jewels, known for ethical craftsmanship, hallmarked gold, and certified diamonds.

Components of BIS Hallmark – What to Look For

When buying gold jewelry, look for these five hallmark signs stamped discreetly on your ornament:

1. BIS Standard Mark:
   A triangular symbol confirming third-party purity testing.

2. Purity Grade (Karat Mark):
   Expressed as fineness numbers like 916 (22K), 750 (18K), or 585 (14K).
   For example, a 14K gold diamond ring will have a 585 purity mark.

3. Hallmarking Centre’s Mark:
   Identifies the certified testing center that verified the jewelry.

4. Year of Marking:
   A letter code denoting the year of hallmark certification.

5. Jeweler’s Identification Mark:
   The unique logo of the BIS-registered jeweler or manufacturer.

Before you buy a gold chain, diamond pendant, or gemstone earring, always check these five marks for authenticity.

Final Thoughts – Buy Certified Jewelry with Confidence

When purchasing jewelry, always choose hallmarked gold and certified diamonds.
At Anirudh Jewels, every piece — from elegant engagement rings to timeless gold bracelets — is made with ethically sourced materials, precision craftsmanship, and trusted BIS certification.

Buy smart. Buy beautiful. Buy certified.